Client project

Portal Del Prado

Website redesign and brand awareness.

Brief

Since 2007, this shopping center has been welcoming every single visitor they recieve on a daily basis. They allow more than 150 stores to reinvent every day the way they provide goods and services to the public. Also, they have more than 60,000 followers on social media and growing. They are such a much-loved brand and re-designing their website was a challenge we were willing to take.

Situation

After the meeting with the communication department, they were concerned of the way users perceive their brand through their website.

One of the value propositions they have is to provide promotions and events to customers, as well as the other entertainment options available in their mall: casino, cinema, a night club and a completely magical place for kids.

This value proposition wasn't quite shown properly as many visitors didn't have a path to guide them to take proper actions.

The new website needed to do three primary things:

  • Users have to understand what the company is all about. They don't sell spare time, they sell a second home.
  • Users have to have access to stores and entertainment right away as those are key points for the company.
  • Users have to make themselves at home.

Challenge accepted.

Navigation

Main navigation flow

Process

How can users get the information in a smooth way so they can feel welcomed in the new website?

I designed a couple of low-fidelity wireframes to help me visualize a little bit better the navigation map.

The website of shopping centers around the country have a similar layout. We wanted to be different as so is the company itself.

Low-Fi wireframes

It's been such a great experience working with Diego. He was commited to the project from the very beginning, understanding what our brand is and wants to provide to our customers. I highly recommend him and would work with him again.

Maria Victoria, Marketing Director. Portal Del Prado.

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