Client project

Kruma

Complete day to day banking needs with ease in Africa.

Brief

Kruma is a startup that is going to revolutionize the way africans handle their money. They offer cost effective and convenient banking features that traditional banks in Africa lack. Their goal is to allow africans and african immigrants to complete day to day banking needs with ease.

Situation

  • In Sub-Saharan Africa, 3 out of 4 adults do not have bank accounts with cash management services like debit cards or access to lending and investement services.
  • The lack of access to banking services exist because traditional banks are expensive, far away and require lots of paperwork.
  • 80% of adults in Sub-Saharan Africa make bill payments with cash, yet 12% of adults there have a mobile money account.

There is a specific need which is how to build a easy to use, affordable and unique digital product to allow adults from Africa send an receive money, invest and get loans.

User Persona

Prior to designing UX and UI, I developed a user persona to better understand the target users of Kruma’s app. This process helped me get into the mindset of the users: identifying their contexts, needs, and goals.

Meet Vilma (60), divorced, living in Ghana and mother of two sons who live in the U.S. 

She has always been wishing to do banking transactions with ease in her country and needs to get money from her sons in an easy, secure and affordable way. 

Strategy

After knowing who the ideal customer is, a design system was created that will be used all over the app and brand and we want to make sure that adults understand it so I made the layout with some UI components that they're familiar with.

This app is in progress.

Goals

Kruma has three main goals:

  • Provide low fees that their wallet will appreciate.
  • Send, receive, pay, save borrow and invest from anywhere and with a few taps away.
  • Exchange money from the U.S and Europe to Africa fast and securely.

Money exchange feature

The client provided me some paper ideas they had in mind for the money exchange feature (the one I'm about to showcase here.)

Meeting with them and understanding what was needed to be done, I had to define the layout.

Balance - Currency and country - Breakdown

Design

Now that I had the low-fi sketches the client provided, the next step of this process was adding an UI design touch so that it could look clean yet intuitive for adults to use.

The UI must have the following:

  • Easily understandable design system.
  • Recognizable icons and buttons.
  • A clear money exchange process.
  • Interface elements well-positioned.
UI Design for the money exchange feature

Home screen

In the home screen users can:

  • See their balance and change the currency to the one they're more comfortable with.
  • Be aware of their movements. I added a familiar color system for the credits and debits: green for positive (incomes/credits), red for negative (expenses/debits).
  • If needed, they can tap the type of movement in order to see more details of it. They can also filter by category, date or price.

We want to make sure adults get this dynamic so we had to keep it clean and understandable. 

Money exchange steps

One of the features in the sign-up process, is that the user can pick out the country they're in and the currency they use so that the app automatically selects the 'exchange from' currency by default and then they just have to select the country/currency they're sending money to. Countries are sorted alphabetically and have their respective flags.

We don't want them to waste time selecting their home currency each time they're going to make a transaction.

Finally, users select the amount of money they'll exchange and automatically see the amount of money the other person is going to receive. They get a breakdown below with all the transactional details and proceed the operation.

Diego understood the idea of Kruma very quickly and delivered great designs for our app. I'm looking forward to continuing working with him.

Theo, Co-Founder. Kruma.